It all starts with a good brief. I work with market partners to identify who we aim to target, and what success looks like. After coming up with a strategy supported by insights, we create a strong key visual. This lets us create the look and feel of the campaign with a style guide and design pack which can be used to create hundreds of elements through the omni channel approach.

The design guides are clear so any vendor or designer can create elements and stay true to the brand and campaign.